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Heralding the extinction of the one-tie suit!
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Every man has one. It is impossible to the leave the department store without one. It’s the one-tie suit. Spending hours in the men’s section of the department store, trying on countless suits—the pinning, the prodding, the pulling, and then there’s the salesman’s uncomfortable inseam maneuver (a right otherwise granted only to policemen and doctors). At the end of the ordeal he asks, “Do you want a tie with that?” No one has ever said no to that question—it’s impossible. Of course you want a tie with that—not a single tie in your closet matches your new suit. And even if one did match, you wouldn’t know it anyway. So you walk out of the department store, like millions before you, carrying a suit and its tie.
The story doesn’t end there. The first time you wear your new suit for that big interview, you naturally choose its tie. Two weeks later you don your suit again at your best friend’s wedding…once again wearing its tie (After all, nobody will know—they’ve never seen you wearing your new suit with its tie before). Later that year you wear your now mostly-new suit for the big company presentation and as your eyes scan the choices of ties in your closet they naturally come to rest on your mostly-new suit’s tie. It matches so well—its difficult to envision your suit with any other tie. And you become the proud owner of a one-tie suit.
Cacti was formed by five MBA students at the University of Pennsylvania, who were tired of their one-tie suits. In defiance, they pledged to wear a new tie every time they wore a suit. This pledge soon evolved into a resolve to help men everywhere eradicate their one-tie suits. The five set out to create their own source of stylish ties. Now tie-wearing men the world over can own closets full of showy ties without having to ask for higher credit limits on their MasterCard. And Cacti took root.
Go on. Buy a tie. You don’t need to buy a suit to do it.
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